Recently I was walking in Soho and stumbled into a store called Snow Peak and was blown away by their outerwear. Originally a Japanese brand known for making camping supplies, Snow Peak has expanded into technical inspired fashion and is on their 3rd season. It's an interesting mix of minimal, outdoorsman, Japanese influence and performance wear. All executed in technical fabrics with great attention to detail and minimal branding. Needless to say I will be buying all my winter jackets here from now on. Check them out here.