The premium footwear market has gotten huge in recent years. Greats Brand took a unique approach and undercut the premium sneaker market by providing luxury style sneakers at an affordable price. I've seen a few companies take a stab at this before but nobody is making things this good for such a low price. I was just saying the other day that the ROSEN style is a perfect casual sneaker for this summer and it's only $49. Featured above is the new Royale Chukka scheduled for release tomorrow for $169. For the price of 1 pair of another shoe I wanted this year, I could purchase this style in all 3 colors. Greats Brand is one of NY's coolest footwear brands shaking up the industry, Keep a close eye on them and check out more from Greats here.